Like in previous years’; Curas is represented at the world’s leading exhibition for medical devices and other healthcare products. The fair, held each year in the German city of Düsseldorf, is the biggest and most important of its kind. The Medica fair attracts more than 130,000 visitors from all over the world, and for Curas it is a key venue for meetings its many national distribution partners as well as selected manufacturing partners.
The Medica exhibition runs from 19th Nov to 22nd Nov 2008 and Curas is represented all through the exhibition period.
During OCT and NOV 2008; Curas has actively pursued its deadlines for concluding its strategy for the growing Hand Hygiene market. The market for hand wash, hand disinfection and also hand care products are growing year-on-year, and Curas has recently confirmed to its business partners that it will build a business that follows the company’s areas of strength within key subjects such as; sourcing, distribution and marketing.
Furthermore Curas has recently decided, as a consequence of securing focus on the Hand Hygiene™ area that it will explore a product solution that can be applied both inside and outside the hospital market, thus including clinics, GPs, dentist and other semi-healthcare institutions. The product choice will be reflecting the wide range of its national distribution partners’ supply channels and capabilities.