By 01 DEC 2010 Curas has completed its information to the market, most noticeably to the many distribution partners; of its decision to focus the next years of efforts within three (3) clearly defined market areas, they are: i: Nursing, ii: Incontinence & Urology and iii: Facility Supply.

The three market areas are complementary in many ways and it has been confirmed by Curas distribution partners that they fit well with the national activities and priorities. The market areas provide a strategic direction for the growing Curas brand of healthcare related products, and the Curas brand will develop a tangible ‘umbrella effect’ for the vast and growing product range whereby the uniformity and consistency is secured by means of e.g. consistent product packaging, nationalized documentation & literature and comprehensive supply chain platform.