Since Curas’ start in 2005, we have, in usual transparency and trustworthy partner spirit, in full and in advance, informed the markets that Curas was working towards building up a sales and marketing platform in Britain and Ireland.

Now, about a year ahead of the initial schedule, Curas is by 01 JULY 2007 opening its Irish subsidiary, based in Wicklow, a short drive south of the capital Dublin. The name of the new entity is Curas Ireland Ltd. and is headed up by Mrs. Deirdre Synnott (33), who has a decade’s experience; both as nurse and sales of medical devices, in Britain as well as Ireland.

The new Curas company in Ireland, and the future sister organisation in UK (estimated 2009) will work as Curas’ own Direct Sales base, whereas, in the rest of the world; Curas always work with our dedicated and professional National Exclusive Distribution Partners, who are in charge of the Curas brand in their respective country.

As a logical and necessary consequence of Curas Ireland Ltd.; Curas shall not appoint a 3rd party exclusive distribution partner in Ireland.

Curas Ireland Ltd. will commence its operation in the Republic of Ireland on the 01 JULY 2007, as originally scheduled.

Following the first meeting of the non-executive board of directors, which took place a few weeks back; it has been decided to focus the initial year’s activities to the promotion and activities surrounding the Public Defibrillator segments.

Sales Director, Deirdre Synnott explains:
“Ireland has one of Europe’s highest rates of Sudden Cardiac Death among its population, and thousands of people are dying each year, and unnecessarily so. We at Curas are convinced that Ireland must change its view on the availability of Public Defibrillator machines, the so-called AEDs, in order to improve the survival chances of the population”.

Mrs. Synnott continues: "We have one of the best and safest systems available, fully automatic public devices, easy and safe for the layman to use. We want to make Ireland a safer place to live, and our motivation is driven by the fact that we can really make a difference. Prices of the fully automatic defibrillators are no longer what is stopping progress here; it is awareness and information which will be the driving force throughout Ireland. We are convinced that Ireland is ready”.